Recently there has been quite a bit of discussion about the new Google Hummingbird algorithm, the change to encrypted keyword searches, and the increase in natural language Google queries rather than simple keywords.
These recent changes have created some confusion especially among startups that can’t afford a good SEO consultant for advice. The confusion shouldn’t be there however as Google has just published a new Search Engine Optimization Starter Guide that describes in a concise and easy to understand way how to optimize a site for search. The Guide is excellent. What better way to know how to optimize for search than read a guide straight from Google? The Google SEO support page is also worth a quick look and is especially helpful if you are considering hiring a SEO consultant. As an aside, there are also some SEO software now available such as BoostSuite and Yoast (if you are using WordPress) that are cost effective and useful.
In the future, one should anticipate more changes to Google algorithms. Looked at from Google’s perspective, they want to deliver a better search result to their customers. That likely means more support for natural language queries. This will be especially true as mobile search becomes more important since voice queries will be increasingly used. Apple has pioneered this area with Siri which will likely add more competitive pressure for Google in natural language query area. Also, achieving results through technical tricks will likely simply go away as Google develops better and better algorithms. This is good news for those who are actively pursuing aggressive content marketing strategies that are designed to answer the queries that their desired audience will be asking. They key to the future SEO success will be great content and lots of it. Achieving results as content marketing becomes more important will require hard work. But when is delivering real value every easy?